Join us on the Golf Course for free training on How to Host a Successful Golf Tournament

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GOLF RESORT SAN DIEGO

featuring 

Carmel Highland Golf Course

14455 Penasquitos Dr.

San Diego, CA 92129

858-485-4143

Contact me, Laura Renner, at  Lrenner@troongolf.com to sign up for our complimentary Golf Tournament Course Training

Breakfast or lunch will be provided for a fee if desired.

Attention Fundraiser:
Development Directors
PR Directors
Executive Directors
Program Directors
& Anyone else in Fundraising

The Charity Golf Tournament remains one of the non-profit world's most popular special event fund-raisers.

• How do you pull off such a complex event?
• Make sure that everyone has fun?
• Most importantly, make money for your charity or organization?

We will show you all the details you need to know to host a successful and profitable event. 

We have a professional team of Golf Tournament Coordinators that will be there to tell you how to get the most out of your event.

Pictures taken this summer at Carmel Highland Golf Resort & Spa

GOLF EVENT PLANNING  BASICS 

1 DEFINE THE EVENT AND FEASIBILITY 

 Define your proposed event. What is it? Who is it for? How many will attend? 

- This should be a creative brief, describing the event from first arrivals until the last person leaves.

- State the goals of the event - what do you wish to achieve by holding this event? 

- What are the success factors? How will you measure the success of your event? What are your back-up 

plans if these factors are not met? Is the event feasible? What does your data show? 

2.  DESIGN THEME CONCEPT AND SLOGAN 

- This is where the creative brainstorming exercise comes in. Outline your theme concept and slogan.  How 

will it be expressed within the event? 

Explain & support the concept. (You must sell the “sizzle”!) Incorporate this into an invitation or some 

promotional item. 

3.  EVALUATE THE EVENT 

- Explain how you intend to evaluate the event?  When will the evaluation be carried out? 

4.  SELECT DATE & VENUE 

- Recommend the best date for the event and provide reasons for your selection. When and why that date? 

Why not another? Compare and contrast.  

- Identify a Venue. Why have you chosen this particular place/location? Provide analysis of global and local 

issues. If the venue is obvious, why that area within the venue. 

- Describe the chosen venue in a descriptive proposal format. (The sponsor/ banker/guests will want all this 

information- it assists with the decision making). Think about the venue parameters. 

5.  ESTABLISH A BUDGET 

- Are you selling tickets? Soliciting sponsorships? Where is your revenue coming from? 

- What are the costs to produce this event - food & beverage? Entertainment? Venue rental? etc. 

- Identify (and separate) Fixed & Variable costs in your budget. 

- Break-even point should be indicated if you're selling tickets. 

6.  DEVISE CRITICAL PATH / TIMELINE   

-    Outline your plan for the event's production process. Show this info in timeline format. 

- This must include the major milestones for you, the sponsors, and, the guests. Should include any major 

deposits (e.g.: venue) that would need to be made to fulfil contract obligations. 

7.  MARKET THE EVENT 

 -  (to sponsors, delegates, employees or the public) 

-    What is your target market and how will you reach them? Who's on the guest list? How will you encourage 

ticket sales or attendance? 

- What media will you use to market the event to your specific target market? Why do you think it will be 

effective (e.g.: we are choosing the Beat instead of the Fox because...) 

- Promotional item ideas may be included. 

8.  MANAGE THE EVENT 

- Develop a detailed production schedule (actual timing of the event in progress including set-up and take 

down) 

- Have a floor plan to show your understanding of space usage. 

- Include all logistics that need to be explained concerning the event. 

- Outline insurance requirements, licences or other permits required for your event. 

- Provide a list of recommended suppliers if required. 

- Provide a list of all possible sponsorable areas if required and the benefits you will offer. 

- Provide a list of all volunteer and staffed positions and the required numbers of persons 

9.  COMPANY PROFILE  

- Create the event profile  

- Define the society or the company, goals, mandates, and any objectionable relationships